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Introduced House Bill (H)

Authored by

DIGEST

Direct to consumer advertising. Provides that a person may not engage in direct to consumer advertising. Specifies the enforcement powers of the attorney general with respect to a person who engages in direct to consumer advertising. Provides for a private cause of action for a consumer affected by direct to consumer advertising. Provides that the maximum amount of a civil penalty that may be imposed upon a person who engages in direct to consumer advertising is $10,000. Direct to consumer advertising. Provides that a person may not engage in direct to consumer advertising. Specifies the enforcement powers of the attorney general with respect to a person who engages in direct to consumer advertising. Provides for a private cause of action for a consumer affected by direct to consumer advertising. Provides that the maximum amount of a civil penalty that may be imposed upon a person who engages in direct to consumer advertising is $10,000.